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Copyright Status: In Copyright
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Degree Level: Masters
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Subject: Television advertising
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Collection
Electronic Theses & Dissertations
18
Material Type
Theses
18
Language
English
18
Subject
Advertising copy
1
Advertising, Political
1
Advertising, Public service
1
Advertising--Alcoholic beverages
1
Advertising--Alcoholic beverages--Law and legislation
1
Advertising--Farm produce
1
Animated films
1
Broadcast advertising
1
Color television
1
Fairness doctrine (Broadcasting)
1
Korea (South)
1
Married women--Employment
1
Mothers--Employment
1
Negativism
1
Persian Gulf War (1991)
1
Photography--Lighting
1
Radio advertising
2
Saudi Arabia
1
Sex role in advertising
2
Television advertising and children
1
Television and children
1
Television broadcasting of news
1
Television in politics
1
Television--Lighting
1
United States
7
United States. Federal Radio Commission
1
Video recordings--Production and direction
1
Wit and humor in advertising
1
Women in advertising
1
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Impact of horticultural information on televiewers
Berninger, Louis, 1929-
Text (1954)
Part of
Electronic Theses & Dissertations
The impact of American television commercials upon Saudi Arabian students' children's habits in terms of purchasing behavior
Basfar, Hasan Omar
Text (1989)
Part of
Electronic Theses & Dissertations
Potential revenue in the top fifty television markets
Katell, Denis Charles M.
Text (1978)
Part of
Electronic Theses & Dissertations
Negative political television commercials : an experimental study of appeal types and response strategies
Roddy, Brian L. (Brian Leo)
Text (1988)
Part of
Electronic Theses & Dissertations
A content analysis of Saturday morning network television commercials
Kuperberg, Joseph H.
Text (1994)
Part of
Electronic Theses & Dissertations
Video lighting : a photographic approach
Haggadone, David Lee
Text (1988)
Part of
Electronic Theses & Dissertations
Married working mothers' evaluations of and responses to sharing and non-sharing commercial portrayals of multiple-role women : an empirical study
Crispin, Sherri J.
Text (1986)
Part of
Electronic Theses & Dissertations
Television network evening news and advertising in war time : a study of television structural change during the Gulf War
Trupin, Dory
Text (1992)
Part of
Electronic Theses & Dissertations
The techniques, costs, and selling abilities of the animated television commercial
Stutler, William B.
Text (1961)
Part of
Electronic Theses & Dissertations
The effect of humor on memory and reactance in public service announcements
Glazer, Edward Lawrence
Text (2004)
Part of
Electronic Theses & Dissertations
The relative efficiencies of visual, audio-visual, and aural presentations for transmitting commercial messages
O'Neal, Michael Robert
Text (1971)
Part of
Electronic Theses & Dissertations
The relationship between visual information and affect in television commercials
Medoff, Norman Jeffrey
Text (1972)
Part of
Electronic Theses & Dissertations
The portrayal of men and women in American television commercials : a replication and extension
Dauria, Michael D.
Text (1979)
Part of
Electronic Theses & Dissertations
A multivariate study of reactions to television commercials
Russell, James Randle
Text (1974)
Part of
Electronic Theses & Dissertations
Comparison of information in TV advertisements in the United States of America and South Korea
Cho, Jae Yung
Text (1988)
Part of
Electronic Theses & Dissertations
Alcohol advertising on the electronic media : a profile of history, legislation, roles and controversy
Steele, Lisa Evelyn
Text (1986)
Part of
Electronic Theses & Dissertations
An analytical review of the policies of the Federal Communication Commission regarding broadcast advertising
Ramey, Carl Robert
Text (1964)
Part of
Electronic Theses & Dissertations
The effects of color on television commercials
Zeigler, Sherilyn Kay
Text (1966)
Part of
Electronic Theses & Dissertations
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