MSU Libraries
Digital Repository
Home
About
Collections
Selected facets
Program of Study: Advertising
×
Collection
Electronic Theses & Dissertations
69
Material Type
Theses
69
Language
English
69
Copyright Status
In Copyright
69
Subject
Ad/Venture, Inc
1
Advertising
6
Advertising agencies
2
Advertising campaigns
1
Advertising copy
1
Advertising laws
1
Advertising layout and typography
1
Advertising media planning
2
Advertising, Magazine
1
Advertising, Magazine--Social aspects
1
Advertising, Newspaper
1
Advertising, Political
2
Advertising, Public service
1
Advertising--Airlines
1
Advertising--Drugs
1
Advertising--Philosophy
1
Advertising--Psychological aspects
2
Advertising--Research
1
Advertising--Social aspects
2
African Americans in advertising
1
American newspapers
1
Animated films
1
Architects
1
Attribution (Social psychology)
1
Automobiles--Marketing
2
Beef--Marketing
1
Black people--Race identity
1
Brand choice
4
Capital Airlines
1
Cigarette industry
1
Cognition
1
College students
1
College students--Attitudes
1
Communication in management
2
Communication in organizations
1
Comparative advertising
1
Competition
1
Computer animation
1
Computer games
1
Consumer behavior
3
Consumer education
1
Consumers
3
Consumers' preferences
4
Consumers--Attitudes
1
Corporate image
2
Corporate sponsorship
1
Crisis management
1
Cross-cultural studies
1
Dating violence--Prevention
1
Decision making
1
Dormitories
1
Drunk driving--Prevention
1
Ecology
1
Electronic news gathering
1
Employees' magazines, newsletters, etc
1
Endorsements in advertising
1
England
1
Environmental impact analysis
1
Evaluation
1
Ewald, Henry Theodore, 1885-1953
1
Exchange theory (Sociology)
1
Experiential learning
1
Family violence--Prevention
1
Fear
1
Food handling
1
Golf
1
Golfers
1
Greece
1
Green marketing
1
Health maintenance organizations--Public opinion
1
Health--Computer network resources
1
Hunters--Attitudes
1
Hunting
1
Interactive multimedia
1
Interactive television
1
Internet advertising
4
Internet and children
1
Internet in publicity
1
Internet marketing
2
Internet videos
1
Interviewing
1
Journalism
1
Korea
1
Korea (South)
1
Marital violence--Prevention
1
Marketing
2
Marketing--Decision making
1
Marketing--Management
1
Married women--Employment
1
Mass media in health education
1
Mass media--Audiences
1
Michigan
2
Michigan State University
2
Michigan State University. Division of dormitories and food Services
1
Michigan--Detroit
1
Michigan--East Lansing
2
Michigan--Howell
1
Minorities in advertising
1
Models (Persons)
1
Mothers--Employment
1
Motion picture audiences
1
Motion picture music
1
Motivation research (Marketing)
1
NASCAR (Association)
1
Nader, Ralph
1
Newspaper reading
1
Newspapers--Research
1
Older consumers
1
Oldsmobile automobile
1
Organizational change--Management
2
Organizational effectiveness--Evaluation
1
Passing (Identity)
1
Performing arts--Marketing
1
Performing arts--Public relations
1
Personnel management
1
Prices
1
Public opinion
1
Public opinion--Psychological aspects
1
Public relations
1
Public schools
1
Quality of products
1
Radio advertising
1
Reliability
1
Risk-taking (Psychology)
1
Sales promotion
1
Self-perception
1
Sex differences (Psychology)
1
Sex role in advertising
1
Small business
2
Smoking--Health aspects
1
Smoking--Law and legislation
1
Social exchange
2
Social marketing
2
Sports sponsorship
1
Stock car racing
1
Students
2
Surveys
1
Surveys--Evaluation
1
Telephone in business
1
Television advertising
5
Television in education
1
Thailand
1
Three-dimensional display systems
1
Undergraduates
1
United States
10
Universities and colleges
1
Universities and colleges--Public relations
1
Upjohn Company
1
Values--Testing
1
Voting research
1
Web sites--Design
1
Wit and humor in advertising
1
Word-of-mouth advertising
1
Search results
Showing 21 to 40 of 69 results
Results per page
20
50
100
Sort by
Most Relevant
Title (A-Z)
Title (Z-A)
Date (Newest)
Date (Oldest)
Most Recent
Least Relevant
Revisiting the effect of models' race on explicit and implicit attitudes toward advertisements
Lee, Eunsun
Text (2009)
Part of
Electronic Theses & Dissertations
Gender effects of communicator and recipient in relationship violence prevention messages
Tbatou, Kaoutar
Text (2010)
Part of
Electronic Theses & Dissertations
How are virtual goods sold to children through online games?
Xu, Wan
Text (2010)
Part of
Electronic Theses & Dissertations
Comparison of advertising laws and regulations between the United States and Thailand
Chirapravati, Vittratorn
Text (1989)
Part of
Electronic Theses & Dissertations
The influence of prior issue attitudes on perception bias and perceived message credibility : online health information about smoking bans
Jeon, Jehoon
Text (2009)
Part of
Electronic Theses & Dissertations
Scripts, involvement, and advertising effectiveness : an empirical investigation
Martin, Ingrid M.
Text (1987)
Part of
Electronic Theses & Dissertations
Should professional architects be permitted to advertise?
Miller, John Stephen
Text (1969)
Part of
Electronic Theses & Dissertations
Motivations for providing and seeking ewom : a cross cultural comparison of U.S. and Korean college students
Han, Sung Mi
Text (2008)
Part of
Electronic Theses & Dissertations
The evolution and downfall of Capital Airlines
Kurtz, Robert S.
Text (1963)
Part of
Electronic Theses & Dissertations
The placement of social messages in entertainment media : a study of social exchange theory
Beckham, Monica Lorene
Text (2004)
Part of
Electronic Theses & Dissertations
The techniques, costs, and selling abilities of the animated television commercial
Stutler, William B.
Text (1961)
Part of
Electronic Theses & Dissertations
The effectiveness of the use of fear appeals depicting legal and physical consequences in anti-drunk driving television public service announcements
Bang, Hae-Kyong
Text (1993)
Part of
Electronic Theses & Dissertations
The role of motorsports involvement on motorsports media usage : an analysis of industry-developed measures
Ziske, Molly Catherine
Text (2003)
Part of
Electronic Theses & Dissertations
The relative efficiencies of visual, audio-visual, and aural presentations for transmitting commercial messages
O'Neal, Michael Robert
Text (1971)
Part of
Electronic Theses & Dissertations
The introduction of the Oldsmobile Toronado
Greening, John T.
Text (1967)
Part of
Electronic Theses & Dissertations
Consumer attitudes toward beef consumption : operationalizing the functionalists' approach to attitudes
Fine, David Nathan
Text (1978)
Part of
Electronic Theses & Dissertations
The role of attributions on voter response to political advertising
Lancendorfer, Karen M.
Text (2005)
Part of
Electronic Theses & Dissertations
Ad/Venture, Inc : case history of a house agency
Daniels, Jack V.
Text (1969)
Part of
Electronic Theses & Dissertations
Henry T. Edward, advertising man
Arnett, Steven Samuel
Text (1962)
Part of
Electronic Theses & Dissertations
Creating effective advertising : major principles
Fortino, Nancy Joanne
Text (1978)
Part of
Electronic Theses & Dissertations
First
1
2
(current)
3
4
Last
