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Collection: Electronic Theses & Dissertations
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Language: English
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Program of Study: Marketing and Logistics
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Material Type
Theses
14
Copyright Status
In Copyright
14
Subject
Advertising campaigns
1
Advertising copy
1
Advertising--Beverages
1
Advertising--Drugs
1
Business logistics
1
Business planning
1
Carbonated beverages--Marketing
1
China
1
Competition
1
Competition, International
1
Computer industry
1
Construction industry
1
Consumer behavior
1
Consumer goods--Prices
1
Consumer satisfaction
1
Consumers
1
Customer services
1
Decision making
1
Direct marketing
1
Drugs--Marketing
1
International business enterprises--Evaluation
1
International business enterprises--Management
1
International economic relations
1
International trade
1
Joint ventures
1
Joint ventures--Evaluation
1
Korea (South)
1
Marketing
1
Marketing research
1
Marketing--Management
1
Microcomputers
1
Motivation research (Marketing)
1
New products--Decision making
1
New products--Management
1
New products--Marketing
1
Performance technology
1
Pharmaceutical industry
1
Pharmaceutical industry--Government policy
1
Pharmaceutical industry--Technological innovations--Economic aspects
1
Product management
1
Satisfaction
1
Soft drink industry
1
Strategic planning
1
Television advertising
1
Tire industry
1
United States
3
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Escalation of commitment in the new product development process
Schmidt, Jeffrey Brian
Text (1996)
Part of
Electronic Theses & Dissertations
International marketing standardization versus adaptation from the consumer's perspective
Chiou, Jyh-shen
Text (1996)
Part of
Electronic Theses & Dissertations
Performance in international collaborative ventures : case of the global construction industry
Evirgen, T., Cuneyt
Text (1995)
Part of
Electronic Theses & Dissertations
Global strategy : an integrated theoretical model
Zou, Shaoming
Text (1994)
Part of
Electronic Theses & Dissertations
Direct-to-consumer advertising of prescription drugs and consumer prices of drugs : an application of the dual-stage theory
Kopp, Steven W.
Text (1994)
Part of
Electronic Theses & Dissertations
A dynamic analysis of entry rates in the global personal computer industry
Ozsomer, Aysegul
Text (1993)
Part of
Electronic Theses & Dissertations
An investigation of the relationship between brand interdependence and promotion behavior
Meade, William Kendall
Text (1992)
Part of
Electronic Theses & Dissertations
Local market presence : a preliminary investigation
Cooper, Ann Reneé Crooks
Text (1995)
Part of
Electronic Theses & Dissertations
A bilateral analysis of the performance of U.S.-China equity joint ventures
Osland, Gregory Edward
Text (1993)
Part of
Electronic Theses & Dissertations
Parallel processing of satisfaction formation : an empirical analysis of competitive alternatives
Mackoy, Robert D.
Text (1994)
Part of
Electronic Theses & Dissertations
The differential effects of value-relevant and outcome-relevant involvement on evoked set size
Divine, Richard Lawrence
Text (1994)
Part of
Electronic Theses & Dissertations
A comparison of the effectiveness of brand differentiation and information-level strategies in South Korean and U.S. television advertising
Taylor, Charles Ray
Text (1992)
Part of
Electronic Theses & Dissertations
An examination of strategic groups in the U.S. tire industry using a multimethod approach
Singh, Aditya Kumar
Text (1996)
Part of
Electronic Theses & Dissertations
Global competitive advantage in the ethical pharmaceutical industry : an empirical study
Agrawal, Madhu
Text (1995)
Part of
Electronic Theses & Dissertations
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