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Subject: Advertising--Psychological aspects
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Critical Arts
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Electronic Theses & Dissertations
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Advertising
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Advertising layout and typography
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Advertising, Magazine
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Advertising--Brand name products
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Advertising--Social aspects
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Affect (Psychology)
1
Aggressiveness--Physiological aspects
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Aggressiveness--Research
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Attitude change
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Avoidance (Psychology)
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Brand name products
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Cell phone advertising
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Cognition
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Consumer behavior
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Consumers
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Consumers--Psychology
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Desire
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Food habits--Psychological aspects
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Health
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Health behavior
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Internet advertising
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Marketing--Psychological aspects
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Michigan
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Photojournalism
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Psychological aspects
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Psychology
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Self-presentation
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Sex role in advertising
1
Social media
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Sugar
1
Sugar--Health aspects
1
Television advertising
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Television advertising--Psychological aspects
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Undergraduates
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United States
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Video games--Marketing
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The effects of visual complexity in print advertising design on looking time, arousal, and ratings of interestingness and pleasingness
Scheiner, Edward Charles
Text (1987)
Part of
Electronic Theses & Dissertations
Congruity theory : the relation between context type and advertising appeal
McLaughlin, Caitlin Michelle
Text (2009)
Part of
Electronic Theses & Dissertations
Use now, pay later : an examination of the influence of advertising financing claims on time-related behaviors and perceived affordability of purchase
Katrak, Patrice Marie
Text (2000)
Part of
Electronic Theses & Dissertations
The role of affect in advertising and consumer behavior : a functional approach to attitude expression
Harnish, Richard J.
Text (1991)
Part of
Electronic Theses & Dissertations
Emily in person : the influence of self-concept on advertising decisions
Zarski, Nancy J.
Text (1978)
Part of
Electronic Theses & Dissertations
Advertising's effect on men's gender role attitudes
Garst, Jennifer
Text (1995)
Part of
Electronic Theses & Dissertations
An investigation of affective responses to emotional advertising appeals
Machleit, Karen Ann
Text (1986)
Part of
Electronic Theses & Dissertations
Empirical investigation of the relationship between attitudes toward advertisements and attitudes toward brands over time
Lee, Doo-Hee
Text (1990)
Part of
Electronic Theses & Dissertations
Enacted affordances of social media and consumers' response to advertising
Yang, Jing (Ph.D.)
Text (2017)
Part of
Electronic Theses & Dissertations
Too much sugar? The role of regulatory focus, consideration of future consequences, and processing fluency in the effects of ad framing on the intention to control sugar intake
Li, Kang (Graduate of Michigan State University)
Text (2016)
Part of
Electronic Theses & Dissertations
Informational, transformational and transportational advertising strategies
Deng, Tao (Graduate of Michigan State University)
Text (2019)
Part of
Electronic Theses & Dissertations
Scripts, involvement, and advertising effectiveness : an empirical investigation
Martin, Ingrid M.
Text (1987)
Part of
Electronic Theses & Dissertations
A study of types of magazine picture appeal and editors' ability to predict readers' picture-value judgment [sic]
Kao, Anne Li-an
Text (1964)
Part of
Electronic Theses & Dissertations
Advertising effects and aggression in video games : effects of sensory realism cues on brand memory, attitude, and aggression via physiological arousal, affect, and presence
Chŏng, Ŭi-jun
Text (2011)
Part of
Electronic Theses & Dissertations
Triangular structures of desire in advertising
Coetzee, J. M., 1940-
Text (1980)
Part of
Critical Arts
Advertising approach and avoidance : a dual process model
Tham, Samuel M.
Text (2019)
Part of
Electronic Theses & Dissertations
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