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Subject: Television advertising
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Collection
Critical Arts
1
Electronic Theses & Dissertations
32
Material Type
Theses
32
Articles
1
Language
English
33
Subject
Advertising copy
2
Advertising, Newspaper
1
Advertising, Political
1
Advertising, Public service
3
Advertising--Alcoholic beverages
1
Advertising--Alcoholic beverages--Law and legislation
1
Advertising--Farm produce
1
Advertising--Food
1
Advertising--Psychological aspects
1
Animated films
1
Attribution of news
1
Branding (Marketing)
1
Broadcast advertising
1
Color television
1
Consumer behavior
1
Consumers--Attitudes
1
Developing countries
1
Direct marketing
1
Drunk driving--Prevention
2
Fairness doctrine (Broadcasting)
1
Fear
1
Impulse
1
Korea (South)
3
Marketing--Technological innovations
1
Married women--Employment
1
Mass media
1
Mothers--Employment
1
Negativism
1
Persian Gulf War (1991)
1
Photography--Lighting
1
Prices
1
Psychological reactance
1
Public interest
1
Puerto Rico
1
Radio advertising
2
Saudi Arabia
1
Self-perception
1
Sex role in advertising
2
Shopping--Psychological aspects
1
South Africa
1
TV2 (Television station : Johannesburg, South Africa)
1
TV3 (Television station : Johannesburg, South Africa)
1
Telemarketing
1
Teleshopping
1
Television advertising and children
1
Television and children
2
Television and youth
1
Television broadcasting of news
2
Television in politics
1
Television programs
1
Television viewers
1
Television--Lighting
1
United States
10
United States. Federal Radio Commission
1
Video recordings--Production and direction
1
Warnings
1
Wit and humor in advertising
1
Women in advertising
1
Young consumers
1
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A comparison of the effectiveness of brand differentiation and information-level strategies in South Korean and U.S. television advertising
Taylor, Charles Ray
Text (1992)
Part of
Electronic Theses & Dissertations
A content analysis of Saturday morning network television commercials
Kuperberg, Joseph H.
Text (1994)
Part of
Electronic Theses & Dissertations
A content analysis of market-driven television news magazines : commodification, conglomeration and public interest
Tseng Kuo-Feng
Text (2001)
Part of
Electronic Theses & Dissertations
A multivariate study of reactions to television commercials
Russell, James Randle
Text (1974)
Part of
Electronic Theses & Dissertations
Alcohol advertising on the electronic media : a profile of history, legislation, roles and controversy
Steele, Lisa Evelyn
Text (1986)
Part of
Electronic Theses & Dissertations
An analytical review of the policies of the Federal Communication Commission regarding broadcast advertising
Ramey, Carl Robert
Text (1964)
Part of
Electronic Theses & Dissertations
An investigation of affective responses to emotional advertising appeals
Machleit, Karen Ann
Text (1986)
Part of
Electronic Theses & Dissertations
Black gold or White elephant? : a marketing conference on TV2/3
Van Zyl, J. A. F., 1934-
Text (1981)
Part of
Critical Arts
Comparison and evaluation of information content in U.S. and South Korean television advertising
Chang, Kyu Yeol
Text (1991)
Part of
Electronic Theses & Dissertations
Comparison of information in TV advertisements in the United States of America and South Korea
Cho, Jae Yung
Text (1988)
Part of
Electronic Theses & Dissertations
Formative research on the role of self-efficacy in an alcohol information campaign : a social marketing approach
Anderson, Ronald Bruce
Text (1986)
Part of
Electronic Theses & Dissertations
Impact of horticultural information on televiewers
Berninger, Louis, 1929-
Text (1954)
Part of
Electronic Theses & Dissertations
Married working mothers' evaluations of and responses to sharing and non-sharing commercial portrayals of multiple-role women : an empirical study
Crispin, Sherri J.
Text (1986)
Part of
Electronic Theses & Dissertations
Negative political television commercials : an experimental study of appeal types and response strategies
Roddy, Brian L. (Brian Leo)
Text (1988)
Part of
Electronic Theses & Dissertations
Perceptions of children's television advertising : an empirical investigation of the beliefs and attitudes of consumer, industry, and government respondents
Culley, James D.
Text (1974)
Part of
Electronic Theses & Dissertations
Potential revenue in the top fifty television markets
Katell, Denis Charles M.
Text (1978)
Part of
Electronic Theses & Dissertations
Psychological reactance and branded product placement
Chang, Susan
Text (2005)
Part of
Electronic Theses & Dissertations
Television network evening news and advertising in war time : a study of television structural change during the Gulf War
Trupin, Dory
Text (1992)
Part of
Electronic Theses & Dissertations
The effect of humor on memory and reactance in public service announcements
Glazer, Edward Lawrence
Text (2004)
Part of
Electronic Theses & Dissertations
The effect of market structure, profitability and organization size on commercialization, clutter, clearance and complaint practices used by commercial television stations nationwide
Wicks, Jan LeBlanc
Text (1989)
Part of
Electronic Theses & Dissertations
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