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Collection: Electronic Theses & Dissertations
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Subject: Advertising
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Collection
Electronic Theses & Dissertations
38
Material Type
Theses
38
Language
English
38
Copyright Status
Creative Commons Licensed
2
In Copyright
36
Subject
Acculturation
1
Advertising--Motion pictures
1
Advertising--Philosophy
1
Advertising--Psychological aspects
2
Advertising--Research
1
Architects
1
Attitude (Psychology)
2
Attitude change
1
Bacon--Prices
1
Bilingualism
1
Brand choice
1
Brand name products
2
Branding (Marketing)
1
Cash flow--Econometric models
1
Cherry
1
Children
1
Children--Nutrition--Psychological aspects
1
Clothing and dress--Labeling
1
Code switching (Linguistics)
1
Color television
1
Communication in families
1
Competition
2
Conservation of natural resources
1
Consumer behavior
1
Consumers' preferences
4
Consumers--Attitudes
4
Corporations, American
1
Corporations--Finance
1
England
1
Environmental protection
1
Ewald, Henry Theodore, 1885-1953
1
Facebook (Electronic resource)
1
Flour--Prices
1
Food habits--Psychological aspects
1
Food--Public opinion
1
Fruit juices
1
Greece
1
Green marketing
1
Green products--Evaluation
1
Health
1
Health behavior
1
Instagram (Firm)
1
Investments
1
Korea
1
Left and right (Psychology)
1
Marketing
2
Marketing--Decision making
1
Mass media--Marketing
1
Motion pictures--Psychological aspects
1
Motion pictures--Social aspects
1
Music
1
National characteristics, Polish
1
Nationalism--Economic aspects
1
Ohio
1
Poland
1
Prices
2
Product management--Mathematical models
1
Product placement in mass media
1
Quality of products--Public opinion
1
Sales forecasting--Mathematical models
1
Sales promotion
1
Shopping
1
Skis and skiing
1
Small business
1
Social media
1
Social responsibility of business
1
Stores, Retail
1
Sugar
1
Sugar--Health aspects
1
Tourism--Psychological aspects
1
Transnationalism
1
Twitter
1
United States
3
Videotex systems
1
Visual perception
1
Wine and wine making
1
Wine--Marketing
1
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The effect of mass media price advertising on the retail price of a convenience product
Wilcox, Gary Burl
Text (1982)
Part of
Electronic Theses & Dissertations
Manifestation of the visual left-right imbalance phenomenon in the perception of selected advertisements
Vlahos, Mantha Stella, 1947-
Text (1969)
Part of
Electronic Theses & Dissertations
Informational, transformational and transportational advertising strategies
Deng, Tao (Graduate of Michigan State University)
Text (2019)
Part of
Electronic Theses & Dissertations
The effects of attitude toward the ad on attitude toward the brand : the moderating role of delay and repetition
Pashupati, Kartik
Text (1996)
Part of
Electronic Theses & Dissertations
The effect of product experience, involvement and attitude- object-specificity in advertising on overall attitude, attitude toward the act, and behavioral intention : an experimental study
Maiville, Mark S.
Text (1993)
Part of
Electronic Theses & Dissertations
Do the cultural, economic, legal, political and social differences between countries create the need for localized advertising messages? : a comparative analysis between England and Greece
Zampela, Eleni Andrea
Text (1994)
Part of
Electronic Theses & Dissertations
The congruent effects of co-branding green, ecologically-friendly ads
Jamar, Patrick John
Text (2020)
Part of
Electronic Theses & Dissertations
Relationships among the individual factors of ecologically oriented consumption and advertising believability
Tucker, Elizabeth Marie
Text (1994)
Part of
Electronic Theses & Dissertations
A pretest model of advertising effectiveness : the mediating effects of involvement, picture, and message
Yoon, Kak
Text (1991)
Part of
Electronic Theses & Dissertations
The advertiser's place in the evolution of videotex
Lockhart, M., Christopher
Text (1983)
Part of
Electronic Theses & Dissertations
Rethinking code-switching types and their effectiveness in print ads : the influence of word difficulty on the processing of code-switching types
Ahn, Jungsun
Text (2010)
Part of
Electronic Theses & Dissertations
Evaluating the utility of advertising : theory and measurement
Ducoffe, Robert Hal
Text (1989)
Part of
Electronic Theses & Dissertations
Should professional architects be permitted to advertise?
Miller, John Stephen
Text (1969)
Part of
Electronic Theses & Dissertations
Happy meals, happy parents : food marketing strategies and corporate social responsibility
Quilliam, Elizabeth Taylor
Text (2008)
Part of
Electronic Theses & Dissertations
Advertising intensity and market concentration within selected product categories
Lancaster, Kent Michael
Text (1979)
Part of
Electronic Theses & Dissertations
The greening of products : truth or deception?
Rienzo, Marie
Text (2007)
Part of
Electronic Theses & Dissertations
Henry T. Edward, advertising man
Arnett, Steven Samuel
Text (1962)
Part of
Electronic Theses & Dissertations
A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages
Williams, Tess Mern, 1924-
Text (1971)
Part of
Electronic Theses & Dissertations
Creating effective advertising : major principles
Fortino, Nancy Joanne
Text (1978)
Part of
Electronic Theses & Dissertations
The effect of packaging attributes on consumer perception of cherry juice
Whaling, Audrey Michael
Text (2007)
Part of
Electronic Theses & Dissertations
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