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Degree Level: Doctoral
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Subject: Television advertising
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Collection
Electronic Theses & Dissertations
14
Material Type
Theses
14
Language
English
14
Copyright Status
In Copyright
14
Subject
Advertising copy
1
Advertising, Newspaper
1
Advertising, Public service
2
Advertising--Food
1
Advertising--Psychological aspects
1
Attribution of news
1
Branding (Marketing)
1
Consumer behavior
1
Consumers--Attitudes
1
Direct marketing
1
Drunk driving--Prevention
2
Fear
1
Impulse
1
Korea (South)
2
Marketing--Technological innovations
1
Prices
1
Psychological reactance
1
Public interest
1
Puerto Rico
1
Self-perception
1
Shopping--Psychological aspects
1
Telemarketing
1
Teleshopping
1
Television and children
1
Television and youth
1
Television broadcasting of news
1
Television programs
1
United States
3
Warnings
1
Young consumers
1
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Formative research on the role of self-efficacy in an alcohol information campaign : a social marketing approach
Anderson, Ronald Bruce
Text (1986)
Part of
Electronic Theses & Dissertations
The effect of market structure, profitability and organization size on commercialization, clutter, clearance and complaint practices used by commercial television stations nationwide
Wicks, Jan LeBlanc
Text (1989)
Part of
Electronic Theses & Dissertations
An investigation of affective responses to emotional advertising appeals
Machleit, Karen Ann
Text (1986)
Part of
Electronic Theses & Dissertations
The effect of television food commercials on the consumer socialization of teenagers in Puerto Rico
Del Toro, Wanda
Text (1987)
Part of
Electronic Theses & Dissertations
The influence of scarcity messages on buying impulse : an experimental study of TV home shopping programs
Li, Hairong
Text (1995)
Part of
Electronic Theses & Dissertations
The impact of product usage warnings in broadcast television advertising : an experimental study
Smith, Sandra Jean
Text (1985)
Part of
Electronic Theses & Dissertations
A comparison of the effectiveness of brand differentiation and information-level strategies in South Korean and U.S. television advertising
Taylor, Charles Ray
Text (1992)
Part of
Electronic Theses & Dissertations
The effects of crossmedia ownership on television and newspaper "prices"
Wirth, Michael Otto, 1951-
Text (1977)
Part of
Electronic Theses & Dissertations
The effectiveness of the use of fear appeals depicting legal and physical consequences in anti-drunk driving television public service announcements
Bang, Hae-Kyong
Text (1993)
Part of
Electronic Theses & Dissertations
Perceptions of children's television advertising : an empirical investigation of the beliefs and attitudes of consumer, industry, and government respondents
Culley, James D.
Text (1974)
Part of
Electronic Theses & Dissertations
Psychological reactance and branded product placement
Chang, Susan
Text (2005)
Part of
Electronic Theses & Dissertations
Comparison and evaluation of information content in U.S. and South Korean television advertising
Chang, Kyu Yeol
Text (1991)
Part of
Electronic Theses & Dissertations
What does 'folk wisdom' about deceptiveness in advertising say about consumers' willingness-to-buy? : the case DRTV
Wyre, Karan J.
Text (2001)
Part of
Electronic Theses & Dissertations
A content analysis of market-driven television news magazines : commodification, conglomeration and public interest
Tseng Kuo-Feng
Text (2001)
Part of
Electronic Theses & Dissertations
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