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Electronic Theses & Dissertations
38
Feeding America: the Historic American Cookbook Project
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Acculturation
1
Adhesives
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Advertising
66
Advertising--Motion pictures
1
Advertising--Philosophy
1
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2
Advertising--Research
1
American Cancer Society
1
Architects
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Attitude (Psychology)
2
Attitude change
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Automobiles--Maintenance and repair--Equipment and supplies
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Awrey Bakeries
3
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Baked products industry
1
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3
Baking
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Bilingualism
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Billboards
2
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Brand choice
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Brand name products
2
Branding (Marketing)
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Buses
1
Business enterprises
1
Cancer--Research
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Canned foods
1
Cartons
1
Cash flow--Econometric models
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Cherry
1
Children
1
Children--Nutrition--Psychological aspects
1
Clothing and dress--Labeling
1
Code switching (Linguistics)
1
Color television
1
Commerce
1
Communication in families
1
Community cookbooks
1
Competition
2
Confectionery
1
Conservation of natural resources
1
Consumer behavior
1
Consumers' preferences
4
Consumers--Attitudes
4
Cooking
1
Cooking schools
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Cooking, American
2
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1
Corporations--Finance
1
Disposable tableware
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England
1
Environmental protection
1
Ewald, Henry Theodore, 1885-1953
1
Facebook (Electronic resource)
1
Financial institutions
3
First National Bank (Kalamazoo, Mich.)
1
Flour--Prices
1
Food habits--Psychological aspects
1
Food--Public opinion
1
Fruit juices
1
Greece
1
Green marketing
1
Green products--Evaluation
1
Health
1
Health behavior
1
Hotels
1
Industrial equipment industry
1
Instagram (Firm)
1
Investments
1
J.C. Penney Co.
1
Korea
1
Labels
1
Left and right (Psychology)
1
Marathon Oil Company
1
Marketing
2
Marketing--Decision making
1
Mass media--Marketing
1
Men's clothing
1
Michigan--Charlevoix
1
Michigan--Gladwin County
1
Michigan--Kalamazoo
14
Michigan--Livonia
3
Motion pictures--Psychological aspects
1
Motion pictures--Social aspects
1
Music
1
National characteristics, Polish
1
Nationalism--Economic aspects
1
Ohio
1
Paper products industry
4
Poland
1
Prices
2
Product management--Mathematical models
1
Product placement in mass media
1
Quality of products--Public opinion
1
Ray Vickerstaff Advertising Co.
1
Roads
1
Sales forecasting--Mathematical models
1
Sales promotion
1
Shopping
1
Signs and signboards
1
Skis and skiing
1
Small business
1
Social media
1
Social responsibility of business
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Storefronts
2
Stores, Retail
1
Streets
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Students
1
Sugar
1
Sugar--Health aspects
1
Tourism--Psychological aspects
1
Transnationalism
1
Twitter
1
United Society of Christian Endeavor
1
United States
3
United States Plywood Corporation
1
Vans
1
Videotex systems
1
Visual perception
1
Wine and wine making
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Wine--Marketing
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Women cooks
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Wood finishing
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World War (1939-1945)
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Henry T. Edward, advertising man
Arnett, Steven Samuel
Text (1962)
Part of
Electronic Theses & Dissertations
The role of television advertising in acculturation : a media system dependency approach
Alman, Karen Champagnie
Text (1993)
Part of
Electronic Theses & Dissertations
Too much sugar? The role of regulatory focus, consideration of future consequences, and processing fluency in the effects of ad framing on the intention to control sugar intake
Li, Kang (Graduate of Michigan State University)
Text (2016)
Part of
Electronic Theses & Dissertations
An investigation of the interaction of advertising, pricing and quality on sales response
Jackson, Eric Charles
Text (2004)
Part of
Electronic Theses & Dissertations
Relationships among the individual factors of ecologically oriented consumption and advertising believability
Tucker, Elizabeth Marie
Text (1994)
Part of
Electronic Theses & Dissertations
Eleven case studies in broadcasting sales based on actual station problems
Steinruck, Howard Cooper
Text (1971)
Part of
Electronic Theses & Dissertations
The effect of packaging attributes on consumer perception of cherry juice
Whaling, Audrey Michael
Text (2007)
Part of
Electronic Theses & Dissertations
A pretest model of advertising effectiveness : the mediating effects of involvement, picture, and message
Yoon, Kak
Text (1991)
Part of
Electronic Theses & Dissertations
Rethinking code-switching types and their effectiveness in print ads : the influence of word difficulty on the processing of code-switching types
Ahn, Jungsun
Text (2010)
Part of
Electronic Theses & Dissertations
Happy meals, happy parents : food marketing strategies and corporate social responsibility
Quilliam, Elizabeth Taylor
Text (2008)
Part of
Electronic Theses & Dissertations
The greening of products : truth or deception?
Rienzo, Marie
Text (2007)
Part of
Electronic Theses & Dissertations
An empirical estimation of the advertising response function
Schultz, Don E.
Text (1977)
Part of
Electronic Theses & Dissertations
Informational, transformational and transportational advertising strategies
Deng, Tao (Graduate of Michigan State University)
Text (2019)
Part of
Electronic Theses & Dissertations
Memorable messages, family communication patterns and trust in food advertisements
Ma, Mengyan
Text (2015)
Part of
Electronic Theses & Dissertations
The effect of product experience, involvement and attitude- object-specificity in advertising on overall attitude, attitude toward the act, and behavioral intention : an experimental study
Maiville, Mark S.
Text (1993)
Part of
Electronic Theses & Dissertations
Consumers' perception of quality and estimation of retail price given the information cues of country of origin, store image and the Buy American campaign
Kern, Sue Ann
Text (1986)
Part of
Electronic Theses & Dissertations
A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages
Williams, Tess Mern, 1924-
Text (1971)
Part of
Electronic Theses & Dissertations
Movies' impact on place images and visitation interest : a product placement perspective
Yang, Fang
Text (2011)
Part of
Electronic Theses & Dissertations
Variation matters : the impacts of platform variation and content variation on ad effectiveness in social media as mediated by perceived ad intrusiveness
Huang, Guanxiong
Text (2016)
Part of
Electronic Theses & Dissertations
Advertising strategies : two factor analytic solutions
Goldman, Marilyn S.
Text (1973)
Part of
Electronic Theses & Dissertations
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