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Language: English
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Subject: Advertising
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Collection
Electronic Theses & Dissertations
38
Feeding America: the Historic American Cookbook Project
1
Feeding Michigan
1
Maps
1
Material Type
Theses
38
Cookbooks
2
Maps (documents)
1
Copyright Status
Creative Commons Licensed
2
In Copyright
36
Public Domain
3
Subject
Acculturation
1
Advertising--Motion pictures
1
Advertising--Philosophy
1
Advertising--Psychological aspects
2
Advertising--Research
1
Architects
1
Attitude (Psychology)
2
Attitude change
1
Bacon--Prices
1
Baking
1
Bilingualism
1
Brand choice
1
Brand name products
2
Branding (Marketing)
1
Cash flow--Econometric models
1
Cherry
1
Children
1
Children--Nutrition--Psychological aspects
1
Clothing and dress--Labeling
1
Code switching (Linguistics)
1
Color television
1
Communication in families
1
Community cookbooks
1
Competition
2
Confectionery
1
Conservation of natural resources
1
Consumer behavior
1
Consumers' preferences
4
Consumers--Attitudes
4
Cooking
1
Cooking schools
1
Cooking, American
2
Corporations, American
1
Corporations--Finance
1
England
1
Environmental protection
1
Ewald, Henry Theodore, 1885-1953
1
Facebook (Electronic resource)
1
Flour--Prices
1
Food habits--Psychological aspects
1
Food--Public opinion
1
Fruit juices
1
Greece
1
Green marketing
1
Green products--Evaluation
1
Health
1
Health behavior
1
Instagram (Firm)
1
Investments
1
Korea
1
Left and right (Psychology)
1
Marketing
2
Marketing--Decision making
1
Mass media--Marketing
1
Michigan--Charlevoix
1
Michigan--Gladwin County
1
Motion pictures--Psychological aspects
1
Motion pictures--Social aspects
1
Music
1
National characteristics, Polish
1
Nationalism--Economic aspects
1
Ohio
1
Poland
1
Prices
2
Product management--Mathematical models
1
Product placement in mass media
1
Quality of products--Public opinion
1
Roads
1
Sales forecasting--Mathematical models
1
Sales promotion
1
Shopping
1
Skis and skiing
1
Small business
1
Social media
1
Social responsibility of business
1
Stores, Retail
1
Sugar
1
Sugar--Health aspects
1
Tourism--Psychological aspects
1
Transnationalism
1
Twitter
1
United States
3
Videotex systems
1
Visual perception
1
Wine and wine making
1
Wine--Marketing
1
Women cooks
1
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A pretest model of advertising effectiveness : the mediating effects of involvement, picture, and message
Yoon, Kak
Text (1991)
Part of
Electronic Theses & Dissertations
A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages
Williams, Tess Mern, 1924-
Text (1971)
Part of
Electronic Theses & Dissertations
Advertising and sustainable competitive advantage in the small firm
Harris, Sally Ann
Text (2000)
Part of
Electronic Theses & Dissertations
Advertising dynamics for the United States ski resort industry
Pesky, Andrew
Text (1961)
Part of
Electronic Theses & Dissertations
Advertising intensity and market concentration within selected product categories
Lancaster, Kent Michael
Text (1979)
Part of
Electronic Theses & Dissertations
Advertising strategies : two factor analytic solutions
Goldman, Marilyn S.
Text (1973)
Part of
Electronic Theses & Dissertations
An empirical estimation of the advertising response function
Schultz, Don E.
Text (1977)
Part of
Electronic Theses & Dissertations
An exploratory look at a multivariate approach to retail price dispersion
Schleede, John M.
Text (1978)
Part of
Electronic Theses & Dissertations
An investigation of the interaction of advertising, pricing and quality on sales response
Jackson, Eric Charles
Text (2004)
Part of
Electronic Theses & Dissertations
Come to Gladwin County : a vacation paradise
Gladwin County Chamber of Commerce
Still Image (1977)
Part of
Maps
Consumers' perception of quality and estimation of retail price given the information cues of country of origin, store image and the Buy American campaign
Kern, Sue Ann
Text (1986)
Part of
Electronic Theses & Dissertations
Creating effective advertising : major principles
Fortino, Nancy Joanne
Text (1978)
Part of
Electronic Theses & Dissertations
Do the cultural, economic, legal, political and social differences between countries create the need for localized advertising messages? : a comparative analysis between England and Greece
Zampela, Eleni Andrea
Text (1994)
Part of
Electronic Theses & Dissertations
Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
Part of
Electronic Theses & Dissertations
Eleven case studies in broadcasting sales based on actual station problems
Steinruck, Howard Cooper
Text (1971)
Part of
Electronic Theses & Dissertations
Evaluating the utility of advertising : theory and measurement
Ducoffe, Robert Hal
Text (1989)
Part of
Electronic Theses & Dissertations
Happy meals, happy parents : food marketing strategies and corporate social responsibility
Quilliam, Elizabeth Taylor
Text (2008)
Part of
Electronic Theses & Dissertations
Henry T. Edward, advertising man
Arnett, Steven Samuel
Text (1962)
Part of
Electronic Theses & Dissertations
Informational, transformational and transportational advertising strategies
Deng, Tao (Graduate of Michigan State University)
Text (2019)
Part of
Electronic Theses & Dissertations
Investment, acquisitions, and financial constraints
Pierce, Joshua Robert
Text (2007)
Part of
Electronic Theses & Dissertations
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