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Program of Study: Advertising
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Collection
Electronic Theses & Dissertations
69
Material Type
Theses
69
Language
English
69
Copyright Status
In Copyright
69
Subject
Ad/Venture, Inc
1
Advertising
6
Advertising agencies
2
Advertising campaigns
1
Advertising copy
1
Advertising laws
1
Advertising layout and typography
1
Advertising media planning
2
Advertising, Magazine
1
Advertising, Magazine--Social aspects
1
Advertising, Newspaper
1
Advertising, Political
2
Advertising, Public service
1
Advertising--Airlines
1
Advertising--Drugs
1
Advertising--Philosophy
1
Advertising--Psychological aspects
2
Advertising--Research
1
Advertising--Social aspects
2
African Americans in advertising
1
American newspapers
1
Animated films
1
Architects
1
Attribution (Social psychology)
1
Automobiles--Marketing
2
Beef--Marketing
1
Black people--Race identity
1
Brand choice
4
Capital Airlines
1
Cigarette industry
1
Cognition
1
College students
1
College students--Attitudes
1
Communication in management
2
Communication in organizations
1
Comparative advertising
1
Competition
1
Computer animation
1
Computer games
1
Consumer behavior
3
Consumer education
1
Consumers
3
Consumers' preferences
4
Consumers--Attitudes
1
Corporate image
2
Corporate sponsorship
1
Crisis management
1
Cross-cultural studies
1
Dating violence--Prevention
1
Decision making
1
Dormitories
1
Drunk driving--Prevention
1
Ecology
1
Electronic news gathering
1
Employees' magazines, newsletters, etc
1
Endorsements in advertising
1
England
1
Environmental impact analysis
1
Evaluation
1
Ewald, Henry Theodore, 1885-1953
1
Exchange theory (Sociology)
1
Experiential learning
1
Family violence--Prevention
1
Fear
1
Food handling
1
Golf
1
Golfers
1
Greece
1
Green marketing
1
Health maintenance organizations--Public opinion
1
Health--Computer network resources
1
Hunters--Attitudes
1
Hunting
1
Interactive multimedia
1
Interactive television
1
Internet advertising
4
Internet and children
1
Internet in publicity
1
Internet marketing
2
Internet videos
1
Interviewing
1
Journalism
1
Korea
1
Korea (South)
1
Marital violence--Prevention
1
Marketing
2
Marketing--Decision making
1
Marketing--Management
1
Married women--Employment
1
Mass media in health education
1
Mass media--Audiences
1
Michigan
2
Michigan State University
2
Michigan State University. Division of dormitories and food Services
1
Michigan--Detroit
1
Michigan--East Lansing
2
Michigan--Howell
1
Minorities in advertising
1
Models (Persons)
1
Mothers--Employment
1
Motion picture audiences
1
Motion picture music
1
Motivation research (Marketing)
1
NASCAR (Association)
1
Nader, Ralph
1
Newspaper reading
1
Newspapers--Research
1
Older consumers
1
Oldsmobile automobile
1
Organizational change--Management
2
Organizational effectiveness--Evaluation
1
Passing (Identity)
1
Performing arts--Marketing
1
Performing arts--Public relations
1
Personnel management
1
Prices
1
Public opinion
1
Public opinion--Psychological aspects
1
Public relations
1
Public schools
1
Quality of products
1
Radio advertising
1
Reliability
1
Risk-taking (Psychology)
1
Sales promotion
1
Self-perception
1
Sex differences (Psychology)
1
Sex role in advertising
1
Small business
2
Smoking--Health aspects
1
Smoking--Law and legislation
1
Social exchange
2
Social marketing
2
Sports sponsorship
1
Stock car racing
1
Students
2
Surveys
1
Surveys--Evaluation
1
Telephone in business
1
Television advertising
5
Television in education
1
Thailand
1
Three-dimensional display systems
1
Undergraduates
1
United States
10
Universities and colleges
1
Universities and colleges--Public relations
1
Upjohn Company
1
Values--Testing
1
Voting research
1
Web sites--Design
1
Wit and humor in advertising
1
Word-of-mouth advertising
1
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The effects of humor in advertising
Styrk, Gary David
Text (1969)
Part of
Electronic Theses & Dissertations
State News readership and market data study of Michigan State University students, fall term, 1965
Thomas, James Winfred
Text (1966)
Part of
Electronic Theses & Dissertations
The house organ for the employees of the Division of Dormitories & Food Services, Michigan State University
Thompson, Walter John
Text (1973)
Part of
Electronic Theses & Dissertations
Predicting the use of online video advertising : using the theory of planned behavior
Lee, Joonghwa
Text (2008)
Part of
Electronic Theses & Dissertations
The impact of personal value structures on consumer proenvironmental attitudes, behaviors, and consumerism : a cross-cultural study
Kim, Yeonshin
Text (2002)
Part of
Electronic Theses & Dissertations
Decision and aftermath : a two part investigation of the development and important consequences of nine U.S. tobacco manufacturers' decision to establish the cigarette advertising code
Pontius, Larry Lee
Text (1966)
Part of
Electronic Theses & Dissertations
Comparison of information in TV advertisements in the United States of America and South Korea
Cho, Jae Yung
Text (1988)
Part of
Electronic Theses & Dissertations
The effects of familiarity and similarity on psychological distance toward trustworthiness of an online company
Lee, Jin Kyun
Text (2005)
Part of
Electronic Theses & Dissertations
A Q-study of the image of public education and one local school district
Winegar, Lois Hicks
Text (1973)
Part of
Electronic Theses & Dissertations
Advertising in interactive television : how audiences' interactions with ads affect perceptions of programs and brands
Lee, Joo-Hyun
Text (2003)
Part of
Electronic Theses & Dissertations
A survey of student attitudes toward the Michigan State University Residence Hall system
Cattanach, James
Text (1972)
Part of
Electronic Theses & Dissertations
Personnel administration in large advertising agencies
Ellerbrake, James Kent
Text (1962)
Part of
Electronic Theses & Dissertations
Marketing efforts of performing arts venues
Knobbe, Ariel Anne
Text (2003)
Part of
Electronic Theses & Dissertations
Factors contributing to success for CRM campaigns : attitudes of genders toward different types of causes and corporations
Vilela, Alexandra Magalhães
Text (2001)
Part of
Electronic Theses & Dissertations
A community of benefits : a case study of formula SAE sponsorships
Spitz, Samantha F.
Text (2003)
Part of
Electronic Theses & Dissertations
Cause related marketing--the case of stigmatized products
Bhattacharya, Smeeta
Text (2004)
Part of
Electronic Theses & Dissertations
A social exchange theory approach to web-based data collection as a part of CRM effort
Gangadharbatla, Harshavardhan
Text (2002)
Part of
Electronic Theses & Dissertations
Advertising and sustainable competitive advantage in the small firm
Harris, Sally Ann
Text (2000)
Part of
Electronic Theses & Dissertations
A dual processing model of virtual experience
Lee, Ki-Young
Text (2006)
Part of
Electronic Theses & Dissertations
An experiment to determine the relative effectiveness of newspaper advertising schedules as affected by advertisement size and frequency of insertion
Novak, Arthur William
Text (1969)
Part of
Electronic Theses & Dissertations
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