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Material Type: Theses
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Language: English
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Degree Level: Doctoral
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Subject: Advertising
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Electronic Theses & Dissertations
23
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22
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Acculturation
1
Advertising--Motion pictures
1
Advertising--Psychological aspects
2
Advertising--Research
1
Attitude (Psychology)
1
Attitude change
1
Bacon--Prices
1
Bilingualism
1
Brand choice
1
Brand name products
2
Branding (Marketing)
1
Cash flow--Econometric models
1
Children
1
Code switching (Linguistics)
1
Color television
1
Competition
2
Conservation of natural resources
1
Consumers' preferences
3
Consumers--Attitudes
2
Corporations, American
1
Corporations--Finance
1
Environmental protection
1
Facebook (Electronic resource)
1
Flour--Prices
1
Food habits--Psychological aspects
1
Health
1
Health behavior
1
Instagram (Firm)
1
Investments
1
Korea
1
Marketing
2
Marketing--Decision making
1
Mass media--Marketing
1
Motion pictures--Psychological aspects
1
Motion pictures--Social aspects
1
National characteristics, Polish
1
Ohio
1
Poland
1
Prices
2
Product management--Mathematical models
1
Product placement in mass media
1
Quality of products--Public opinion
1
Sales forecasting--Mathematical models
1
Small business
1
Social media
1
Social responsibility of business
1
Stores, Retail
1
Sugar
1
Sugar--Health aspects
1
Tourism--Psychological aspects
1
Transnationalism
1
Twitter
1
United States
2
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An empirical estimation of the advertising response function
Schultz, Don E.
Text (1977)
Part of
Electronic Theses & Dissertations
Happy meals, happy parents : food marketing strategies and corporate social responsibility
Quilliam, Elizabeth Taylor
Text (2008)
Part of
Electronic Theses & Dissertations
Investment, acquisitions, and financial constraints
Pierce, Joshua Robert
Text (2007)
Part of
Electronic Theses & Dissertations
Selling ourselves : transnationalistic myths and symbols in Polish-American advertising, 1990-2005
Johnson, Jeffrey K., 1972-
Text (2008)
Part of
Electronic Theses & Dissertations
Does the standardization of advertising for a global brand significantly improve its consumer-based brand equity?
Carassi, Mark
Text (2016)
Part of
Electronic Theses & Dissertations
A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages
Williams, Tess Mern, 1924-
Text (1971)
Part of
Electronic Theses & Dissertations
Relationships among the individual factors of ecologically oriented consumption and advertising believability
Tucker, Elizabeth Marie
Text (1994)
Part of
Electronic Theses & Dissertations
A pretest model of advertising effectiveness : the mediating effects of involvement, picture, and message
Yoon, Kak
Text (1991)
Part of
Electronic Theses & Dissertations
The effect of product experience, involvement and attitude- object-specificity in advertising on overall attitude, attitude toward the act, and behavioral intention : an experimental study
Maiville, Mark S.
Text (1993)
Part of
Electronic Theses & Dissertations
Advertising and sustainable competitive advantage in the small firm
Harris, Sally Ann
Text (2000)
Part of
Electronic Theses & Dissertations
An investigation of the interaction of advertising, pricing and quality on sales response
Jackson, Eric Charles
Text (2004)
Part of
Electronic Theses & Dissertations
The effects of attitude toward the ad on attitude toward the brand : the moderating role of delay and repetition
Pashupati, Kartik
Text (1996)
Part of
Electronic Theses & Dissertations
Movies' impact on place images and visitation interest : a product placement perspective
Yang, Fang
Text (2011)
Part of
Electronic Theses & Dissertations
The role of television advertising in acculturation : a media system dependency approach
Alman, Karen Champagnie
Text (1993)
Part of
Electronic Theses & Dissertations
Rethinking code-switching types and their effectiveness in print ads : the influence of word difficulty on the processing of code-switching types
Ahn, Jungsun
Text (2010)
Part of
Electronic Theses & Dissertations
Too much sugar? The role of regulatory focus, consideration of future consequences, and processing fluency in the effects of ad framing on the intention to control sugar intake
Li, Kang (Graduate of Michigan State University)
Text (2016)
Part of
Electronic Theses & Dissertations
The impact of advertising themes on brand choice of color television sets : an exploratory survey of the Lansing major metropolitan market
Boedecker, Karl A., 1945-
Text (1974)
Part of
Electronic Theses & Dissertations
Variation matters : the impacts of platform variation and content variation on ad effectiveness in social media as mediated by perceived ad intrusiveness
Huang, Guanxiong
Text (2016)
Part of
Electronic Theses & Dissertations
The effect of mass media price advertising on the retail price of a convenience product
Wilcox, Gary Burl
Text (1982)
Part of
Electronic Theses & Dissertations
Advertising intensity and market concentration within selected product categories
Lancaster, Kent Michael
Text (1979)
Part of
Electronic Theses & Dissertations
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