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Collection: Electronic Theses & Dissertations
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Subject: Advertising
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Collection
Electronic Theses & Dissertations
38
Material Type
Theses
38
Language
English
38
Copyright Status
Creative Commons Licensed
2
In Copyright
36
Subject
Acculturation
1
Advertising--Motion pictures
1
Advertising--Philosophy
1
Advertising--Psychological aspects
2
Advertising--Research
1
Architects
1
Attitude (Psychology)
2
Attitude change
1
Bacon--Prices
1
Bilingualism
1
Brand choice
1
Brand name products
2
Branding (Marketing)
1
Cash flow--Econometric models
1
Cherry
1
Children
1
Children--Nutrition--Psychological aspects
1
Clothing and dress--Labeling
1
Code switching (Linguistics)
1
Color television
1
Communication in families
1
Competition
2
Conservation of natural resources
1
Consumer behavior
1
Consumers' preferences
4
Consumers--Attitudes
4
Corporations, American
1
Corporations--Finance
1
England
1
Environmental protection
1
Ewald, Henry Theodore, 1885-1953
1
Facebook (Electronic resource)
1
Flour--Prices
1
Food habits--Psychological aspects
1
Food--Public opinion
1
Fruit juices
1
Greece
1
Green marketing
1
Green products--Evaluation
1
Health
1
Health behavior
1
Instagram (Firm)
1
Investments
1
Korea
1
Left and right (Psychology)
1
Marketing
2
Marketing--Decision making
1
Mass media--Marketing
1
Motion pictures--Psychological aspects
1
Motion pictures--Social aspects
1
Music
1
National characteristics, Polish
1
Nationalism--Economic aspects
1
Ohio
1
Poland
1
Prices
2
Product management--Mathematical models
1
Product placement in mass media
1
Quality of products--Public opinion
1
Sales forecasting--Mathematical models
1
Sales promotion
1
Shopping
1
Skis and skiing
1
Small business
1
Social media
1
Social responsibility of business
1
Stores, Retail
1
Sugar
1
Sugar--Health aspects
1
Tourism--Psychological aspects
1
Transnationalism
1
Twitter
1
United States
3
Videotex systems
1
Visual perception
1
Wine and wine making
1
Wine--Marketing
1
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The congruent effects of co-branding green, ecologically-friendly ads
Jamar, Patrick John
Text (2020)
Part of
Electronic Theses & Dissertations
Informational, transformational and transportational advertising strategies
Deng, Tao (Graduate of Michigan State University)
Text (2019)
Part of
Electronic Theses & Dissertations
Evaluating the utility of advertising : theory and measurement
Ducoffe, Robert Hal
Text (1989)
Part of
Electronic Theses & Dissertations
Consumers' perception of quality and estimation of retail price given the information cues of country of origin, store image and the Buy American campaign
Kern, Sue Ann
Text (1986)
Part of
Electronic Theses & Dissertations
The effect of mass media price advertising on the retail price of a convenience product
Wilcox, Gary Burl
Text (1982)
Part of
Electronic Theses & Dissertations
An exploratory look at a multivariate approach to retail price dispersion
Schleede, John M.
Text (1978)
Part of
Electronic Theses & Dissertations
The impact of advertising themes on brand choice of color television sets : an exploratory survey of the Lansing major metropolitan market
Boedecker, Karl A., 1945-
Text (1974)
Part of
Electronic Theses & Dissertations
Advertising intensity and market concentration within selected product categories
Lancaster, Kent Michael
Text (1979)
Part of
Electronic Theses & Dissertations
Creating effective advertising : major principles
Fortino, Nancy Joanne
Text (1978)
Part of
Electronic Theses & Dissertations
A procedure for utilizing rhetorical theory and the findings of behavioral science and communication research in the design of "high-yield" persuasive messages
Williams, Tess Mern, 1924-
Text (1971)
Part of
Electronic Theses & Dissertations
Selling ourselves : transnationalistic myths and symbols in Polish-American advertising, 1990-2005
Johnson, Jeffrey K., 1972-
Text (2008)
Part of
Electronic Theses & Dissertations
Happy meals, happy parents : food marketing strategies and corporate social responsibility
Quilliam, Elizabeth Taylor
Text (2008)
Part of
Electronic Theses & Dissertations
The greening of products : truth or deception?
Rienzo, Marie
Text (2007)
Part of
Electronic Theses & Dissertations
The effect of packaging attributes on consumer perception of cherry juice
Whaling, Audrey Michael
Text (2007)
Part of
Electronic Theses & Dissertations
Investment, acquisitions, and financial constraints
Pierce, Joshua Robert
Text (2007)
Part of
Electronic Theses & Dissertations
An empirical estimation of the advertising response function
Schultz, Don E.
Text (1977)
Part of
Electronic Theses & Dissertations
An investigation of the interaction of advertising, pricing and quality on sales response
Jackson, Eric Charles
Text (2004)
Part of
Electronic Theses & Dissertations
Advertising and sustainable competitive advantage in the small firm
Harris, Sally Ann
Text (2000)
Part of
Electronic Theses & Dissertations
The role of television advertising in acculturation : a media system dependency approach
Alman, Karen Champagnie
Text (1993)
Part of
Electronic Theses & Dissertations
The effects of attitude toward the ad on attitude toward the brand : the moderating role of delay and repetition
Pashupati, Kartik
Text (1996)
Part of
Electronic Theses & Dissertations
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